For the past four and a half years, Hyundai's marketing efforts in America have been steered by Steve Shannon. But now the Korean automaker is going to have to find a new marketing guru, because Shannon has reportedly stepped down with apparently immediate effect.
It took seven months to find the right candidate, but it appears Hyundai has found their new marketing boss. Automotive News is reporting that the Korean automaker has hired former General Motors marketing exec Steve Shannon to run its U.S. operations. Shannon had been away from GM since March, 2010 when he was cut as part of a larger marketing shakeup lead by former CEO Ed Whitacre. Shannon's last role at GM was head of Cadillac marketing.
There's plenty in store for Saab in the coming years, with a substantial revision of a current model, a new crossover, and a new entry range all in the works. Saab USA's GM, Steve Shannon, chatted up the editors at Inside Line to spill some of the beans. The 9-5 is slated for a complete redesign sometime between 2009 and 2012, where the car will get updated styling and a selection of new powertrains.