The 2015 Detroit Auto Show was one of the most exciting installments of the annual event in years with everything from supercar debuts to the future of electric mobility. If you go check out some of these new cars to admire their aluminum and carbon fiber, keep in mind the beautiful people surrounding the booths are listening. In fact, it's a big part of their job.
The last time Jaguar launched a really important new coupe, it launched its "Gorgeous" campaign to help sell it. The marquee television spot had a spare musical arrangement and actor Willem Dafoe narrating a montage of obscenely chic lifestyle scenes washed in cool tones. As a luxury proposition, it was certainly a gorgeous commercial.
Our post on China's "Tiger mom" phenomenon was illustrated with that above picture; it's the Jeep Wrangler Dragon Design Concept at the 2012 Beijing Motor Show, accompanied by a booth professional. The model – her, not the Jeep – made a fair few friends in the Autoblog Comments section, but it turns out she and her kind attracted the ire of the Chinese authorities.
Maybe you've seen My Fair Lady – the musical story of an ordinary girl turned into someone altogether more elegant. Now meet Miss Fairlady.