Should Fiat Sell This Tiny Truck In The U.S.?
"There is a vacuum left in the small pickup category," says Jesse Toprak, vice president of market intelligence for TrueCar.com in a new Detroit Free Press report. And as we all know, the automotive industry abhors a vacuum.
The Chevrolet Colorado and GMC Canyon have never exactly been the sales successor to the S10 throne. While the original baby pickup from General Motors sold like Tastykakes at fat camp, the public has never exactly warmed to the newest generation of short beds. That fact has grown even more apparent in recent months – according to PickupTrucks.com, sales of the Colorado have fallen off 30 percent since last year. But the Colorado isn't alone – small truck sales have plummeted from th
2008 Dodge Dakota - Click above for high-res image gallery
Though Jeep's lineup will grow to include eight models by year's end, a small pickup based on the Gladiator concept will not be one of them. Introduced at the 2005 Detroit auto show, the Gladiator concept was based on a unique platform though would have likely shared underpinnings with the new Jeep Wrangler Unlimited if produced. The Chrysler Group's COO Eric Ridenour told Ward's Auto, however, "It wasn't profitable".