Saturn dealers must be feeling pretty unloved by their parent company right about now. Yesterday, General Motors announced as part of its updated restructuring plan that the interstellar brand would not be getting any new products, meaning that it's left to die on the vine when the current range reaches the end of its lifespan. GM has experience with this routine, having euthanized Oldsmobile earlier this decade, spending enormous amounts of money paying off franchised dealerships along the way.
- Chris Tutor
- Jan 12, 2009
In an interview Sunday with Automotive News (sub. req'd), Troy Clarke, GM's North American president, said that General Motors will be able to make good on its promise to Congress to drastically cut costs. Clarke said that GM will now focus its "product and marketing resources" on Buick, Chevrolet, Cadillac and GMC. That would leave Pontiac, Saturn, Saab and HUMMER in automotive limbo. As part of that same plan presented to lawmakers, GM said it would sell or close Saturn. And since no one has y
- Jeremy Korzeniewski
- Dec 24, 2008
It sounds as if it's about time to get Bob Lutz some face-time with Mark LaNeve, 'cause the two men are trumpeting vastly different statements regarding the future of The General's interstellar brand. Recall that Lutz was recently quoted as saying, "It's really much better to have fewer brands, do it well and then market the hell out of them." This statement was directed squarely at the Saturn Aura, which is selling in much lower quantities than its platform-mate, the Chevy Malibu. Much of the b
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