Consumers are keeping their automobiles for longer periods than ever before, according to a study performed by the survey gurus at R. L. Polk & Co. For anyone keeping track of such things, this news comes as little surprise – average length of ownership has been steadily increasing at an average rate of 3.7 percent annually.
Rl Polk Co
- Dan Roth
- Jan 17, 2010
Key to the survival of any business are repeat customers, and automobiles are no different. The data miners at R.L. Polk & Company have announced the winners of their 2009 Automotive Loyalty Award after wading into facts and figures tracking customer loyalty to automotive nameplates. This is the 14th year Polk has presented the awards, and three new categories noting loyalty among specific ethnic groups were added this year.
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