The brightly hued trucks debut in New York City.
With 1,152 trucks in total, who's going to break this one?
Australia and New Zealand will get to experience some of America's big pickups starting in October when exports of the Ram 2500 and 3500 from the US will begin there. The local importer will convert them to right-hand drive before they go on sale.
The Ram 1500 EcoDiesel shot out of the gate with strong sales by filling its initial allocation of 8,000 orders in just three days, in February. At the time, Ram expected that the oil-burning variant would account for around 10 percent of 1500 output, but it knew there was room to grow if the demand was there. Apparently it is, as the truck maker is doubling the diesel's production mix for the 2015 model year to 20 percent of the pickup's total volume.
Ford F-450 claims best-in-class towing, company abandons practice of removing items to boost payload number
The ongoing heavy-duty truck battle between Ford and Ram is showing no signs of slowing down. The Blue Oval is trying to remove at least one point of contention between the two brands by testing its 2015 F-450 Super Duty using the Society of Automotive Engineers J2807 towing standard, which Ram also uses. In the new evaluation, the F-450 is rated at a max towing capacity of 31,200 pounds. That's an identical amount as under Ford's own, previous test.
The heavy-duty truck segment boasts some of the tightest competition of any automotive niche in the US. Being able to tout just one best-in-class figure can be a marketing advantage over competitors, and Ram Trucks is adding one more accolade to its tally with a powertrain update for the 2015 Ram 2500 and 3500 Heavy Duty pickups. Ram now claims best-in-class ratings for torque, towing and payload, depending on configuration.
"The 2014 Ram Power Wagon fills a need for those who travel into extreme terrain for rescue or recreation." – Reid Bigland
Ram knows that hunters and other outdoor enthusiasts make up a key demographic of its trucks' sales, so late last year it started an Internet hunting video series called Gear Up! on YouTube hosted by a variety of attractive ladies dressed in camouflage. (Ram knows its target audience, eh?).
Chrysler may have the Super Bowl's most popular commercial for a third year in a row. Eminem and Eastwood helped it earn that distinction the last two years, and while Oprah did the voiceover for this year's Jeep ad, it's Chrysler's other spot that's in the running for Most Valuable Ad after the big game this year.
Here at Autoblog, we're big fans of the Ford Raptor. So when Dodge announced that Mopar would be prepping a Ram for a head-to-head duel, we were quite excited to see the outcome of that project. Officially revealed in all its glory on March 28 of this year, the Ram Runner kit is offered in seven component sets that allow you to build your Ram up as much as you'd like.