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Publicis Groupe SA and Omnicom Group are a pair of major marketing companies that are on the brink of merging, a move that will form the largest advertising company on the planet. Naturally, this effects the automotive world, as the two companies count a number of ad houses that service the industry under their respective umbrellas, including BBDO Worldwide, Goodby Silverstein and Partners and Saatchi & Saatchi.