You would think a car company with BMW's brand recognition could roll out its redesigned flagship 7 Series covered in burlap at a mid-December reveal in Siberia with no concerns over public perception, but BMW apparently feels the up-and-coming Russian market needs to be romanced with a glitzy intro right in the middle of Red Square. That's where the carmaker held the official unveiling (though we already got the official photos earlier this month) July 8th.
Are transmissions a new battlefront in the war for customers amongst high end brands? Mercedes has been doing seven ratios for a little while, and Lexus has a new 8-cogger on offer, too. BMW's not content to be trailing with just 6 speeds, so the new 7-series (F01) will reportedly ship with an 8-speed automatic transmission. If high fuel prices and tightening emissions and consumption requirements manage to snuff out our recent horsepower battles, gear ratios are all we'll have left.