From the moment cars equipped with MyFord Touch rolled off the assembly line two short years ago, the infotainment system has been a black eye for the company.
Ford unveiled a new vehicle Tuesday that looks like a minivan, carries as many passengers as a minivan and has sliding doors like a minivan. Just don't call it a minivan.
Instead of leading Ford into the future, the company's efforts to outfit its vehicles with the latest technology have backfired.
MyFord Touch is an enigma – not just because the infotainment system itself is difficult to understand and use, but because Ford just can't seem to figure out what to do about it. Ford's marketing chief Jim Farley tells Automotive News that despite ongoing criticism of MyFord Touch, even after a 2013 model year update, it "won't change our commitment to being a leader in infotainment. We want to be the best at it even if it means we have to improve the usability forever."
MyFord Touch – Click above for high-res image gallery
This one doesn't surprise us one bit and we'll explain why in a moment. Until then, clock this: a Highway Loss Data Institute (HLDI) study determined that laws banning the use of hand-held phones have no effect on the crash rate. None, as in zero effect. Says HLDI and Insurance Institute for Highway Safety president Adrian Lund, "The laws aren't reducing crashes, even though we know that such laws have reduced hand-held phone use." So there you go, drivers get into an equal number of crashes wit
Hands on with MyFord Touch and SYNC App Ecosystem – Click above for high-res image gallery