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The F-150 has been the pickup truck sales king for 29 years, and when Ford redesigned its breadwinner for the 2004 model year, it did so with the intention of remaining number one for the foreseeable future. Well, the current F-150 is still number one in sales for now, but fierce competition from the all-new Silverado and Toyota Tundra means that Ford has to pick up its marketing efforts to keep their full-size truck on top.

Jalopnik got their mitts on these newly-minted Ford Truck spots with Mike Rowe. For those of you who've been living under a rock for the last year, Mike Rowe is the host of Discovery Channel's "Dirty Jobs," a show that would be hilarious just on the strength of Rowe's comedic timing and commentary. It's a very "guy thing" show, I doubt I'd ever walk in the room and find that my wife had tuned to it on her own. Of course, the appeal is wide enough that she'd sit down and watch, were it to be on.

Click on the photo for a high-res gallery of Mike Rowe and the F-150