What's in a name? In Lyon, France, it can mean the difference between Daimler running its Car2go car-sharing service and taking a little break.
The simple, amazing, but not quite perfect Daimler Car2go car-sharing program is headed to France with the assistance of Europcar.
Instead of throwing in a set of steak knives to clinch a big sales deal in Paris, advertising company JCDecaux has thrown in a low-cost bike rental service to seal a bus stop advertising contract. The service will allow people to pick up their ride from one of 1,450 planned bike stations across Paris using a credit card. Planned to be in operation by the end of the year, over 20,000 bikes will be availab