Mercedes-Benz is confusing the blog out of us with its nomenclature. Sure, it's usually pretty straightforward: one letter for the class, three numbers for the (approximate) engine displacement. Tack on 4Matic for all-wheel-drive, chop off a zero and add AMG for the performance models. But they just about lost us on this one.
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Most carmakers produce automobiles for a wide variety of customers and adjust their marketing strategies accordingly. While a Viper may be used to promote the brand, Dodge isn't trying to sell one to the same customer considering a Caliber, for instance. A handful, meanwhile, only market to the über-rich. Brands like Ferrari and Bentley may come to mind, but compared to the crème-de-la-crème marques like Bugatti and Rolls Royce, they're a dime a dozen.