Oh well. Those Chrysler "Let's Refuel America" gas cards undoubtedly sounded good to car buyers over the summer when gas was well over four bucks and it seemed like there was no limit to how high the price could go. Offered in lieu of rebates, the gas cards essentially locked drivers into the then-cheap pump price of $2.99/gallon. Now, several months (and countless hysterical media reports) later, the economy is in the tank and so, as it happens, is the price of gas. In what feels like a time wa
Lets Refuel America
Chrysler's "Let's Refuel America" incentive, in which the automaker gave out gas cards which guarantees fuel at $2.99 a gallon, has not proven very successful at all. After the program was initially launched, critics were quick to point out its flaws, and it appears that the car buying public was smart enough to see past the tactic as well. It's easy to understand that offering fuel at lower prices is no way to reduce its consumption, but it's the unfavorable financial information which likely p
Here in the United States, consumers who fill up their fuel tanks are just now beginning to see the type of pain that Europeans have seen at the pump for years. Reactions to the recent rises in gasoline and diesel fuel are pretty much what you would expect, with new car purchasers eschewing gas guzzlers for more fuel efficient models left and right. Even manufacturers have gotten into the game, offering low cost fuel for up to three years in Chrysler's case, or giving gasoline away for free for
Much hubub has been made over the current Let's Refuel America program in which buyers can choose to lock in the price of gasoline at $2.99/gallon for three years courtesy of Chrysler LLC, but the incentive has apparently been successful. Chrysler announced this morning that the program, launched on May 7th and scheduled to end May 31st, will continue for more than an extra month to July 7th.