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Hyundai is continuing its climb to the top. Kelley Blue Book has declared that the Korean manufacturer has beat out Honda, Toyota, Ford and Subaru in customer loyalty. According to data gathered from online sales at its KBB.com website, a total of 52.3 percent of Hyundai owners researched another Hyundai vehicle as they shopped during the first quarter of this year. Honda, meanwhile, saw 49.7 percent of its owners do the same, and 47.7 percent of Toyota buyers shopped for another of the company'

KBB.com names its 20 Most-Researched vehicles for 2010 – Click above for high-res image gallery

Consumer car search website AutoTrader.com is now the owner of a brand new (to them) Kelley Blue Book and KBB's CDM Data and CDM Dealer Services. The amount of the transaction hasn't been divulged, but at least on the face of it, it makes perfect sense: once integrated, Kelley's valuation tools will practically be stuck to the pixelated windows of all those used cars of suspect value. KBB will continue as a subsidiary of Auto Trader and remain based in Irvine, California.

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