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2013 Scion FR-S finds its way into Jay Leno's Garage

Jay Leno has finally gotten around to getting his hands on the Scion FR-S. The latest episode of Jay Leno's Garage is all about the new low-buck sports car from Toyota. Jack Hollis, the vice president and General Manager of Scion, stops in to give

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Scion changing as brand buyers get older

Toyota may seek to reposition Scion in the wake of slower sales, according to Automotive News. It's been 10 years since the Japanese automaker unveiled its youth-oriented brand, and Toyota recognizes that the original target demographic has officially grown up. After concluding a nine-month review of the Scion brand, the parent company has decided to move away from quirkiness and toward more mains

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Scion would like its dealers to consider online purchasing

Scion is urging its dealers to ratchet up a new online buying system, according to Automotive News. The program borrows elements from the Amazon retail experience to allow car buyers to configure their vehicle as they see fit, find it at local dealership, secure financing and make the buy at a no-haggle price. Scion even wants the cars to be able to be delivered to the consumer's home, though

Scion sales down 20%, but "we have the exact customer we want"

A chat with Scion Vice President Jack Hollis was probably the biggest 'Let's get something straight' moment we had at the 2011 Detroit Auto Show. Sales were down 20 percent in 2010, the new 2011 tC didn't get the warmest reception from its former proponents, and the perception is that Scion is losing a grip on its youth-oriented message. Holli