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Remember that horrible "Saved by Zero" campaign (no, not that one) that Toyota ran late last year? Besides producing some of the worst commercials the world has ever seen, it was a failure when it came to its singular goal of selling more cars and trucks. Toyota was the only automaker in the top five that actually lost market share at the end of the year, despite running its 0% financing deals. So, what's next? Incentives.
Joining Denny's, Dunkin' Donuts and Dairy Queen, Dodge has rolled out its version of a discount for the geriatric among us. While the aforementioned restaurants will cut prices for anyone generally over the age of 50, Dodge is seeking card-carrying AARP members (it's $12.50 per year, in case you need to join). Presenting a valid AARP card at the time of sale will get you "Employee Pricing" (or better) on all 2008 and 2009 Dodge vehicles except the Sprinter, Challenger, and Viper SRT 10 ACR model
We doubt that anyone thinks this is a surprise, given the Chrysler Group's abysmal sales performance and mounting inventory, but the company announced Tuesday that it has extended its Employee Pricing Plus discount program for another month, to August 31.