Every carmaker has seen Ford's success in promoting its Sync technology, and they want a piece of that pie - as do many suppliers. Sync is built on top of a Microsoft-developed software platform and after a couple of years of Ford exclusivity, Kia just announced a similar system called Uvo. At the Consumer Electronics Show in Las Vegas this week, Continental announced its own competing platform for in-car connectivity called Autolinq.
The mousetrap and mouse are locked in a constant battle for supremacy. The same is true with laws prohibiting texting while driving and the drivers who simply must text behind the wheel. Enter the capitalists: Microsoft and Nuance. Nuance makes voice recognition software and, combined with the Microsoft Sync system available in many Ford models, the driver would be able to dictate a text message to the car, and perhaps eventually do the same with e-mail.