Is Hyundai about to repeat the mistakes of Toyota and Nissan? PickupTrucks.com reports that Hyundai has been showing off a modified Dodge Ram pickup at some consumer clinics to gauge interest in such a product. This wouldn't be the first time the Koreans have looked down this road. A midsize pickup based on the new Kia Sorento had been considered before being killed off two years ago. Tackling the full-size truck market could be an even more perilous endeavor.
- Dan Roth
- May 27, 2008
Since Hyundai/Kia has dropped the idea of a pickup truck, Kia's new assembly plant in West Point, Georgia will instead turn out small cars. The first vehicle that will roll off the assembly lines in 2009 is Kia's Sorento, with body on frame construction well suited to a pickup. What doesn't seem primed for a pickup, however, is a softening market, so Kia has decided to redouble its efforts on small cars.
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