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Hyundai made news recently when it announced its new Assurance Trade-In Value Guarantee program. Now, the program is officially under way.

Hyundai is making a grab for more customer loyalty than it already enjoys with its newly launched Assurance Trade-in Value Guarantee, which, as its name suggests, guarantees future trade-in values on new car purchases. The move falls under Hyundai's wide-spanning Assurance marketing scheme, and will give buyers a solid number to determine what their car will be worth two to four years down the line.

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