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I sure would like to see more details on this: Topline Strategy Group says its found - contrary to some previous studies - that Prius drivers do get a return on their initial increased hybrid cost. The problem is that I've found this study mentioned on HybridCars.com but while the Topline Strategy Group website does list the study on its press page, the link to the actual release returns a "not found" message. Hopefully, they'll get that link fixed soon.