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General Motors filed a trademark for a Holden HSV GTS-R model, bolstering rumors that it will produce a ZR1-powered super sedan for Holden's last hurrah.

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The "buy our product and leave your mundane life behind" call to action is a time-honored marketing trope for all kinds things, from light beers (any of which are capable of turning your sleepy weeknight into an impromptu supermodel-infested club outing) to hair replacement solutions (just look at how confident that guy looks while water skiing!). But few do this zero-to-hero, take-control-of-your-destiny schtick as well as the auto industry.