One of the largest traits that research says stands out among the growing legion of Generation Y car buyers is that they are more concerned about the environment than previous generations.
The public radio MarketPlace focuses on the economy writ large, but when some contributors to the show decided to put together a list of the top greenwashes of 2008, three automotive-related items made the list. The team singled out GM for its "gas friendly to gas free" campaign, Shell's attempts at trying to put a green sheen on its policies, and the whole hoopla surrounding the Big Three CEOs scrapping their private jet flights and taking hybrids instead as examples of egregious greenwashing.
When we first heard about the new mono-fuel BMW Hydrogen 7, we were rather impressed by the extremely low emissions numbers posted by the model when tested at Argonne National Laboratory. The fact that BMW was able to reduce the emissions, boast better range and make more power as compared to their previous-generation Hydrogen 7 was pretty cool. According to Dr. Thomas Wallner, lead engineer in Argonne's hydrogen vehicle testing activities, "[The Hydrogen 7's] engine actively cleans the air. Arg
In what could either be a boon to companies which need to advertise and want to minimize their environmental impact or the ultimate in greenwashing, Brand Xperience has launched a new all-electric vehicle marketing division. Using electric trucks (look like Zap! Xebras) with what appears to be custom billboards in the bed, the company claims, "Go Green is the only mobile billboard advertising company dedicated to the sole use of all-electric, zero emissions vehicles for special events, street sa