Geely Automotive Holdings, one of the four largest automakers in China, has announced that it will dissolve the Geely brand by 2012. The other brands under the Geely umbrella are Gleagle, Emgrand, Englon and now Volvo. The goal is to let the sub-brands emerge and strengthen sales while the Geely models fade away.
Chinese automaker Geely Holding Group is giving that divide and conquer thing a shot. The company is apparently planning to begin selling all of its vehicles under three different brands starting next year. That means current products will likely see a logo and name change before 2010 is over and done with. Starting in 2011, Geely Holding Group will sell vehicles under the Gleagle, Emgrand and Englon banners.