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The devil is always in the details when it comes to industrial design. Sure, there are some ugly and disjointed consumer products that should never have been wrought upon the buying public, but the differences between most of the things we build and buy are subtle. Paying attention to the little stuff is important, especially in the auto industry, as it's the collection of these details that add up to produce truly memorable vehicles.

Times New Roman? That's for boring people. Graphic artist Alex George is clearly not a boring person. We know this because his love for the the timelessly awesome, relentlessly bulletproof, and "absolutely candid" Volvo 240 Station Wagon spawned what you see above. This, friends, is a font based entirely on the design of the inimitable, beloved "brick." It's called, quite simply, 240SW. And it's brilliant.