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While European buyers took to the Fiat 500 like a proverbial fish to water, American buyers have not, by and large, followed suit with quite the same vigor. But the next product in the pipeline from the Italian automaker could stand to change the brand's fortunes on this side of the Atlantic with something a little more accommodating to America's plus-sized appetites.


Turns out Fiat may have been a wee bit ambitious in setting a 50,000-unit goal for the first year that its diminutive 500 hatchback and convertible have been on sale in the United States. Through the month of July, Fiat had sold a total of 7,982 500s in the States in 2011.

Fiat 500 gathering at Biltmore Estate – Click above for high-res image gallery and follow the jump for video

Earlier this week, a Dutch auto dealer plastered the Dodge – rather, Ram – logo on a Fiat 500. It looked pretty bad. Now, Fiat USA is offering Yanks a chance to choose a more conventional logo for the cute little bugger, and thankfully, the mountain mammal doesn't factor into the equation.