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Automakers have a long and checkered past when it comes to attempting to market cars specifically to woman buyers. Stabs at attracting the female sex have ranged from the subtly sexist notion that woman are really only shopping on behalf of their children's needs, to out-and-out condescension of lipstick-colored paint jobs and interior-matching frocks. (For one such clunker, take a look at the ill-conceived Dodge La Femme, above.)