Though it has been the company's star-laden Super Bowl commercials starring Eminem and Clint Eastwood that have garnered the most buzz for Chrysler and its ad agency Wieden + Kennedy, the principals agree that it was a far earlier spot that has made the biggest impact thus far.
Perhaps no car company has made bigger splashes in the last two years at the Super Bowl than Chrysler, and the automaker's marketing chief, Olivier Francois, said today that he plans to be all over the big game again in February.
Chrysler has gotten quite a bit of mileage out of its "Halftime in America" ad, if only for the comedic value. Saturday Night Live pulled off what was perhaps the funniest rendition of the two-minute spot, and the hits just keep on coming.
It's been seen by millions of viewers on television and the internet, it's been run through the political wringer on both sides of the aisle and it's been parodied by the comedians at Saturday Night Live. And, according to YouTube, Chrysler's "It's Halftime in America" ad staring Clint Eastwood has been named the top Super Bowl car commercial of 2012.
It was only a matter of time before someone took a crack at parodying the most recent Super Bowl commercial from Chrysler. Saturday Night Live has stepped up to the plate with a new skit featuring none other than Bill Hader in Clint Eastwood's shoes and scowl. The spot pokes fun at the unintentionally political ad, with Hader scowling his way through a third-quarter speech. We won't ruin the ending for you, but we will say the skit features the phrase "tiny little chicken legs." Comedy gold.
Chrysler's tagline is "Imported From Detroit," but when it came to shooting this year's Super Bowl commercial, most of the job got exported to other locales. According to The Weekly Standard, much of the footage in the Chrysler ad, starring and narrated by actor Clint Eastwood, was shot in Los Angeles and New Orleans. The only footage of Detroit used in the "Halftime in America" commercial wasn't shot specifically for this year's ad, according to the report.
Chrysler has found itself in a bit of tangle with the company's Super Bowl ad featuring Clint Eastwood. In it, Eastwood speaks to viewers about "Halftime in America," specifically referring to Chrysler's recovery while drawing parallels with Detroit's own resurrection.
The gritty Chrysler Super Bowl commercial starring Clint Eastwood may not have been as much of a shock – or as universally well-regarded – as last year's Eminem spot, but it's certainly going to have cube-dwellers trawling YouTube to catch another viewing. Problem is, Chrysler's YouTube channel ran into some problems this morning. Viewers attempting to watch the commercial instead got a message saying "This video is no longer available due to a copyright claim by NFL Properties LLC."
How do you follow up a Super Bowl ad staring Eminem's music and one of 2011's most successful taglines? If you're Chrysler, you call in Clint Eastwood and revisit the city of Detroit's comeback story for a progress update.
Last year, Chrysler made a big splash in the advertising world with its "Imported From Detroit" campaign, a marketing blitz that kicked off with a Super Bowl spot featuring rapper Eminem behind the wheel of a Chrysler 200 sedan. The campaign jumpstarted a national dialogue about Detroit, went on to win an Emmy, and the tagline has since become a cornerstone of Chrysler's marketing efforts. But according to The Wall Street Journal, the Auburn Hills automaker isn't looking to return to The Big Gam
The first official trailer for Clint Eastwood's latest film, Gran Torino, which opens on December 17, has arrived over at Apple's movie trailer web page. Available in a variety of sizes including HD, but unfortunately not embedable, the trailer shows Clint using the gruffest voice possible to disparage the Asian family who moved in next door. Clint's character, however, becomes a hero after saving their teenage son. How does he do that? By pointing a shotgun at some gang bangers and saying, "Get
While he's shown a certain flair for historical pieces, we sincerely doubt that Clint Eastwood would forego his formidable film-crafting talent to make a documentary about a mid 1970's Ford that can be had for a dollar per pound. Details are scant, but Warner Brothers has targeted December 2008 as a release date for Gran Torino, which Eastwood both stars in and directs. Eastwood is no stranger to the big Ford - he drove a '72 in Magnum Force, the sequel to Dirty Harry, in which he wheeled a '68