Think Chrysler is having a banner 2010? A quick glance at the sales charts shows a company in dire need of new product, better quality and a Hail Mary on the showroom floor. But as bad as the situation is right now in Auburn Hills, MI, it appears the company could just about be done bleeding cash.
Throughout most of the history of the US auto industry, the Detroit Three sat atop of the sales charts with General Motors claiming first, Ford in second and Chrysler placing third. In the past few years Toyota has clawed its way past Chrysler and then Ford, and now it appears that Honda too has now passed the Pentastar. Barring some miraculous (and we mean truly outstanding) development, Honda will officially overcome Chrysler to become the fourth largest automaker in the States. Honda holds a
Chrysler, already hurt by slow sales of its bread-and-butter pickups and SUVs, doesn't think things will improve any time soon. According to an email sent by CEO Bob Nardelli to Chrysler employees, he believes that sales will continue to spiral down the drain. So far, though, the third of the Detroit 3 isn't ready to announce any additional layoffs or plant closures. Chrysler must have had some really foresighted, or extremely pessimistic, people on the team who set early '08 predictions, as Nar
Carbuyers are such a fickle group. Chrysler learned that you can inundate them with all the cute ads, fashionable promotions, and corporate celebrities you've got, only to see sales stagnate and even decline. But CNW Market Research says the way to greater sales is to just throw yourself a little multi-billion-dollar buyout.
Chrysler CEO Tom LaSorda has found someone to fill departed sales and marketing chief Joe Eberhardt's role, and he found him by looking in the mirror. LaSorda, in addition to his responsibilities as the automaker's chief executive, has taken on the head sales and marketing role as well.