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General Motors wants you to know that, um... Chevy runs deep. We won't pretend to know exactly what that means but we're preparing ourselves to get used to hearing it. Apparently, it's a new slogan that The General plans to use for marketing purposes starting this fall for the Chevrolet brand, though it won't be used for all advertisements and won't be attached to the Volt.

Question: If Cadillac is the Standard of the World, and Buick is just one notch below its range-topping, Wreath-and-Crested Caddy sibling, where does that leave Chevrolet, General Motors' mainstream brand?

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