General Motors took dead aim at the Ford F-150 during the Super Bowl by airing a spot for the Chevrolet Silverado. The ad featured a post-apocalyptic scene where only Silverado owners survived the end of the world and Ford customers were left to fade into the fossil record. Interestingly enough, however, the spot may not have had the intended effect of pushing more eyes toward GM products.
Chevrolet Super Bowl Ad
- Zach Bowman
- Feb 10, 2012
- Scott Davis
- Feb 4, 2007
After wading through video entries submitted by 820 teams from 230 schools, Chevrolet selected five teams totaling only 11 students to come to Detroit in late October. The candidates would have the chance to sharpen their advertising skills and work with industry professionals before presenting their final commercial submissions for Chevy's Super Bowl ad contest. When all the votes were in, 19-year old Katie Crabb from North Prairie, Wisconsin was the winner. Katie was the youngest participant i
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