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Were you one of the many that thought the apocalypse must be nigh for General Motors to suggest that we should stop referring to Chevrolet as 'Chevy'?" Yeah, we understand. After all, the nickname is as American as baseball and apple pie... or something like that.

Folks, there are bad ideas, and there ones that are legendary in their badness. Unfortunately for General Motors, it would appear that the automaker may very well be lobbying for its own wing in the Dumb Idea Hall of Fame. The New York Times reports that a memo distributed to workers at the company's headquarters earlier this week instructs them to cease referring to the Chevrolet brand by its long-standing nickname, Chevy. Going forward, only Chevrolet is to be used. The reasoning? So-called br