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Question: If Cadillac is the Standard of the World, and Buick is just one notch below its range-topping, Wreath-and-Crested Caddy sibling, where does that leave Chevrolet, General Motors' mainstream brand?
Some loyalties run deep in Detroit, take Chevrolet's relationship with its advertising agency. Campbell-Ewald has been urging people to buy bowties since 1922, when a single magazine ad contained more words than a BMW press release. Chevrolet's account is huge, and the automaker is not looking to make a clean break from its long-time agency, the layer-cake of ongoing efforts is far too tall for that. What's most likely to happen is that Chevrolet will accept outside pitches from hungry, creative
General Motors has slashed its advertising budget by 20% for 2009, according to Ed Peper, VP at Chevrolet. Still, there are at least two new products that are coming from Chevrolet this year, and both of them will need a big head start if they're going to make headway in this luke-warm market. After all, a botched or mistimed launch is something that could easily bring GM to its knees. For this reason, most of the available resources will be spent on the new 2009 Camaro and the upcoming Equinox,