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In an interview with Whatcar?, Ford's global product development boss Richard Parry-Jones said car buyers need to embrace greener cars if global warming is to be overcome. In fact, Parry-Jones goes on to say it's the role of the consumer, not car manufacturers, to save the planet from polluting automobiles. Government incentives for eco-conscious car shoppers, not punishment of manufacturers, is the way to go, he said.

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