The exact amount of oil that is still spewing into the Gulf of Mexico from BP's broken tap is a number under some dispute, but the mess could be increasing at a rate of a million gallons a day. Or, as the WaPo put it, "roughly one Valdez spill every week." So, how much gasoline has been wasted by all that oil escaping into the ocean? One way to measure it is the way Green Car Reports did: by asking how many Toyota Prius hybrids would you need to sell to offset the loss? Their answer: almost a m
British Petroleum Oil Spill
When a major public relations calamity strikes a large corporation. the situation can be addressed in multiple ways. The best approach is surely to address the problem quickly and effectively and rely on the public to recognize that you've done the right thing. Such a tactic worked remarkably well for Johnson & Johnson following the Tylenol poisoning incident in 1982. The other major approach is to obfuscate, spin and ultimately re-brand.