From user omolody on Flickr.
The rumors of BMW's new green brand have been circulating for months. We talked about the possibility back in January and November. A bit of news came in early February with the discussion of a revived Isetta small car. Automotive News (subs req'd) is now reporting that the Isetta rumors - or, as one of our readers said, iSetta - might be coming true. BMW CEO Norbert Reithofer told AN that a 12-member planning group called "Project i" has been working behind the scenes for about a year to discus
Long before cars got Smart, there were tiny bubble cars made by BMW and others. Back in the 1950s when Germany was still recovering from World War II, BMW built the two seat, one-door Isetta. That single door was on the front of the car and hinged on the driver side. As new European CO2 emissions standards approach, the Munich brand is looking for more efficient models to help offset the thirstier performance cars in their lineup and the Isetta could be revived. Modern safety standards would obv