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Olympics + 3 Series + Free Service: Enough for BMW to keep luxe lead in 2012?

BMW has long had an advantage over Mercedes-Benz and Lexus when it comes to maintenance and ownership costs that it has hardly ever advertised – free maintenance for the first four years of ownership. The secret will be no more as the company is about to unleash a major ad push behind the program known as BMW Ultimate Service.

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BMW entering Super Bowl fray with two spots for new 3 Series

In crafting its Super Bowl strategy, BMW cribbed a page from the Suzuki playbook. (Have we ever been able to say that before?) The Bavarian brand will be airing two regional commercials on Sunday, one in New York and the other in the Los Angeles area, both promoting the new 2012

Video: BMW turns Singapore buildings into amazing 3D Joy

BMW takes Singapore – Click above to watch video after the jump