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Bimmer's plug-in hybrid luxury sedan will start at about $90,000.

Buyers get access to ChargeNow, too.

Full details and specifications released ahead of the 740e's debut in August.

The flagship BMW will be available in August, packed with loads of tech.

The first one will be the BMW 740e iPerformance.

BMW will introduce a new brand of plug-in vehicles in July, the iPerformance line. These will be core BMW models that have Project i PHEV technology inside.

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