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Volvo has partnered with a UK advertising agency and the company Albedo 100 to create LifePaint. It's a reflective spray designed for bicyclists that makes them shine when hit with light at night. The company is handing out 2,000 cans in hopes of keeping cyclists safe.

While the roads might be getting just a little safer for motorcycle riders, their two-wheeled compatriots on bicycles appear not to be so lucky. A recent study sponsored by the Governors Highway Safety Association found that annual cycle deaths in the US were up 16 percent from 621 in 2010 to 722 in 2012. In the same period, fatalities for motorists increased only one percent.

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