Racing and random sponsorships go together like corn dogs and beer, but even so, we're amazed by some of the partnerships that the marketing gurus of the world cook up. Allow us to introduce you the newest fragrance from Avon: Turn 4XT. The new cologne is being promoted by none other than NASCAR wonder Carl Edwards, and Avon says that the scent is packed full of manly traits like strength, determination, dedication and real bits of panther.
- Noah Joseph
- May 4, 2010
With Bridgestone's hegemony on supplying tires to Formula One set to end this year, rubber companies are lining up en masse to grasp at the opportunity to take its place. We recently reported on Michelin's ambitions, but the French tire company isn't the only option being considered. According to Sam Michael, technical director for the Williams team, the options have been narrowed down to Michelin or Cooper Avon. Pirelli, however, has also announced its interest in returning to the championship.
- Chris Paukert
- May 16, 2006
It's been well over a year since Michelin unveiled its take on the future of the tire, the airless Tweel. The odd-looking invention pairs a replaceable outer rubber layer with a central alloy hub joined by polyurethane ribs. Judging by this video, it would appear that the tire manufacturer is continuing to develop its concept, testing it on a variety of vehicles in a number of different environments. Click on the link to get a glimpse of what might just be in your automotive future.
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