The Audi A3 is on fire in US showrooms. Not literally of course, that would be horrible, and the situation we're referring to is a good thing indeed, as the Four Rings has a serious hit on its hands with the compact luxury sedan. Looking at just its first three months on the market, the entry-level model is outselling the Mercedes-Benz CLA-Class by nearly two to one.
Audi A3 Sedan
It appears that there was a pent up demand for compact, front-wheel drive German luxury sedans that no one really knew about. Not only has the Mercedes CLA-Class been a success in the US with its Hungarian factory running three shifts to keep up, but the Audi A3 Sedan is doing quite well, too, after just three full months on the market.
Audi is desperate to appeal to young people with its new 2015 A3 sedan. It's planning launch parties around the country to present the new model to these younger buyers, and its latest tactic is a series of videos starring celebrities the company considers trailblazers to further captivate youthful buyers.
Audi is planning quite a shindig for the launch of the A3 sedan, and it only wants young folks to show up. The Four Rings' new entry-level model will begin hitting showrooms later this month, and it is planning a launch party on April 3 at all of its roughly 280 dealers aimed at youthful, influential buyers – hipsters, for lack of a better word.
There have been a few, seemingly half-hearted, attempts at reinventing the owner's manual - that thick stack of bone-dry information that you only look at if you're well and truly stumped. Hyundai tried swapping in iPads with the Equus, which didn't really take, while Chrysler switched its owner's manuals to digital form in 2010. Chrysler subsidiary Dodge even released a smart phone app that included all the info contained in the paper manual.
Audi is bringing some excitement to this year's New York Auto Show, showing off a 2014 A3 Sedan that will shortly be vying for attention in the luxury market's newly hot compact segment. The newly minted A3 faces immediate challenge from box-fresh small premium sedans like the Mercedes-Benz CLA and the Acura ILX, as well as players like the Buick Verano and the Lexus CT200h.
The engorged dimensions of the BMW 3 Series have been a source of enthusiasts' ire for years now. The 3er's growth isn't all that shy, especially of late: the sedan is 10.6 inches longer and 8.3 inches wider than it was in 1975, or for a more modern perspective, the brand new 3 Series is 6.5 inches longer than it was in 2002. It took 27 years to gain 4.1 inches, but only 10 years to stretch another 6.5. To address the size and heft, a report in Autocar says BMW is planning a rear-wheel-drive 1 S
While we adore sexy three-door hatchbacks in the same way that our lungs crave oxygen, our fellow countrymen don't quite seem to feel the same way. Three-doors simply don't sell in America, and that's exactly why the delicious 2013 Audi A3 Wagon isn't headed to the states, according to The Detroit Bureau.
Audi A3 – Click above for high-res image gallery
Audi is reportedly planning to release a new version of the A3 early in 2011, and, for the first time ever, the German automaker's entry-level model is slated to get a four-door sedan variant tailored specifically for the U.S. market. While we're big fans of the current A3's mini-wagon hatchback shape, our fellow American buyers have consistently shown a propensity to choose a trunk over an arguably more useful rear hatch when given the choice.