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You don't get much higher stakes than Formula One. And while some teams have their own airplanes, there are a couple this season that have their own airlines: Richard Branson's Virgin, and Tony Fernandes' Lotus Racing and Air Asia.

Things are heating up in Formula One. As you may recall, earlier this year, Lotus head honcho Tony Fernandes jested that he would retire and kill himself if his team was bested by Virgin. A gaggle of reporters recently pinged Virgin boss Sir Richard Branson to see how he felt about Fernandes' oath of victory or death, and Branson responded with a challenge for the Lotus guru. The boss of the losing team will have to serve as a stewardess on the winning team's respective airline.