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John Deere taps tractor-hailing tech for farmers in Africa

Hello Tractor partnership means more equipment available to farmers, more sales for Deere

Deere & Co. is teaming up with the "Uber of tractors" in Africa and betting on a future where farmers summon machines with the touch of a button. The aim is to help the U.S. company boost sales of it famous green and yellow John Deere tractors, a tough task in a continent with the world's highest poverty rate and the least mechanised agricultural sector. Deere is currently testing the technology - a small black box fitted beneath dashboards - on around 400 tractors in Ghana and Kenya.