Brand in transition has much work to do to reorganize and reassert itself.
The upcoming line of compact 3 Series-fighters from Jaguar, often referred to as the Jaguar XS, could consist of a sedan, wagon and possibly a coupe and GT model (think BMW 5 Series GT). The car's all-aluminum architecture also will provide the basis for two new sports utility vehicles. Just how important is the much-touted "baby Jag" project to parent company Jaguar Land Rover? A JLR executive reportedly says the brand's survival is directly linked to the success of the XS, codenamed X760, Auto
As we noted in our recent first drive, Jaguar's luscious new F-Type roadster is a bit of a tweener in both size and cost, lining up in between rival Porsche's Boxster and 911. That one-for-two-segment strategy is showing early signs of paying off, with Automotive News reporting that half of the car's 2014 production allotment is already sold. We're not talking huge numbers – sports cars in this segment only "have a global annual volume of about 75,000 units and a market share of 0.1 percen
According to a report in Autocar, demand for the Jaguar XKR-S GT is such that the English company could nearly double production from 30 to 50 cars. Such inflation can often incense those have already put deposits down, worried that they've both been lied to about the potentially diminished values of their cars, but Jaguar has made the announcement barely a day after the XKR-S GT was revealed and 50 still isn't that many vehicles.
We already know that the 2013 Jaguar F-Type will be ditching the rotary shifter used in current Jaguar models, but Autocar is reporting that the F-Type will also be setting another trend in the British automaker's lineup by introducing a new manual transmission. In addition to the F-Type, this gearbox could also make its way into the XF.
Porsche's heart lives in the rear end of the 911. The heart of Mercedes-Benz resides more in the brand values of the Three-Pointed Star than any one model. Mini is defined by petite packages wrapped in giant amounts of sass. Since the end of the Series III XJ in 1992, however, what has represented the unique and irreducible definition of Jaguar?
Jaguar the brand has probably had a little more in common with jaguar the big cat than it would like: too infrequently seen, too little understood, too much threatened. But both car and feline have endured, likely owing to two other common traits: tenacity wrapped in dangerously come-hither looks that inspire rescue impulses from others (after all, when's the last time you heard of anyone clamoring to protect the just-as-threatened blue-billed duck?).
Does a Jaguar crossover make sense? If you're Adrian Hallmark, Jaguar's Global Brand Director, it certainly does. Speaking to Autocar, Hallmark said that Jaguar "needs a crossover and needs to stop being a saloon-based company." We're a bit confused as to exactly why Jaguar needs a CUV when the typical Jaguar shopper could easily afford something from the Land Rover showroom.
Earlier this year, Adrian Hallmark was appointed to the position of executive director of Saab's global sales efforts. After just seven months on the job, reports are that he has resigned to take a position with Jaguar as the Global Brand Director, effective December 1. Hallmark had taken his position at Saab just two months after the company was purchased by Spyker Cars, from General Motors. Hallmark had held top management positions with Porsche, Bentley and Volkswagen prior to joining Saab.