If you're a video game freak and a Mustang fan, chances are you're going to pick up Ford Bold Moves: Street Racing for the PS2, XBox 360 or PC no matter what kind of reviews it gets. Manufacturer specific driving games are not a new thing, even for Ford who is now on its third version of the Ford Racing series. Still, they can often devolve into extended digital test drives when there's only one brand to race.
General Motors has decided to pull its ad dollars out of the long running reality TV show Survivor. The automaker has supported Survivor since it began airing over 12 seasons ago. GM made the decision to get off the island about three months ago and claims it has nothing to do with the controversy surrounding the show's upcoming 13th season. Survivor: Cook Islands will have contestants divided by race into teams, which is obviously drawing the ire of many a social activist. A GM spokesperson, ho
Pontiac is trying a new tactic to get the word out about its new G5 Coupe. Every single ad dollar earmarked for promoting the car will be spent on online. Pontiac's marketing director Mark-Hans Richer calls it "a radical experiment". While online-only advertising may not raise Pontiac's brand awareness among consumers like a traditional TV spot, it does allow the brand to target the youth male audience at which the G5 Coupe is aimed more effectively. Plus, it's a lot cheaper than buying a primet
"Like always, like never before."
Most of you probably didn't know that Cadillac is the Official Vehicle of Super Bowl XL. As such, GM is taking the opportunity this Sunday during the big game to launch the all-new 2007 Cadillac Escalade’s first TV spot. Called “Chrome Couture”, the 60-second ad places Caddy’s new luxo-barge in the midst of a fashion runway show featuring models bedazzled with chrome accents. The commercial will air during the second quarter of the game, but you can get a sneak preview ri
The Kia Optima and Sedona are finally receiving a desperately-needed refresh, and the company plans to relaunch the two vehicles with some creative fanfare. Commercials touting features rather than the products themselves will be a key element. In one spot, a kid is saved from crashing into gym equipment by a perfectly timed airbag. In another, a woman saddled by grocery bags easily enters her house after her front door opens for her automatically. Another commercial features a man who can adjus
Ford Motor Company is targeting the "young, hip group" to sell some Fusions via viral marketing courtesey of Norwegian pop group Hurra Torpedo. If you're surprised you've never heard of them, don't be -- the group is way far off the radar. It is an interesting idea, though, particularly since the group's appeal is the fact that their music is played on kitchen appliances, zippers, concrete, and other Stomp-ish instruments.
If you've been to the North American International Auto Show, you've seen it. It's a HUGE rock wall with a big opening in the middle, where jets of water rain down in graphics and words, transfixing bystanders for minutes. Chrysler got an interview with George P. Johnson's John Tulloch, and he answered our burning question: