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Automakers have been fleeing main-stream media faster than most new reality shows get pulled from prime-time programming. There are many reasons for the move away from big dollar media, including decreased TV viewers and online ads soaking up some of the budget, but perhaps the biggest reason is that cash isn't spewing out of SUV tailpipes any more.
Global Green USA will have 30 alternative fuel and electric vehicles ready to shuffle celebrities on Oscar night. And the Tesla Roadster is likely to be the headline attraction, probably outshining many of the stars on the red carpet. In fact, Global Green won't disclose who'll be in the passenger seat. They're going to the milk the publicity opportunity for every possible photo op.