If there is anything more immediate in modern motoring than the Mini Cooper S, you won't find it on a retail showroom.
2014 Mini Cooper S
After the huge problems that Hyundai/Kia experienced with its mislabeled fuel economy labels, you'd think that any time an automaker has to adjust its mpg numbers, heralds would be shouting from the rooftops. But, after Ford admitted to three big mistakes with its numbers for the 2013 C-Max Hybrid and Mercedes-Benz had to lower the fuel economy rating for the C-Class, we understand if those heralds are a bit tired by now.
As surprised as the face of the new 2014 Mini Cooper makes the model look, customers shopping for the third-gen hatchback won't be surprised at all come spring. When the Hardtop goes on sale, it will not only offer a similar design to the outgoing model, it will also have a familiar price with a starting MSRP of $19,950 (*plus $795 for destination).
We wouldn't buy a car to make a dog happy, but Mini's latest commercial, Bullheaded, would have you believe that dogs like the new 2014 Cooper as much as humans. Regardless of the commercial's target audience (Spike The Bulldog, or his owner?), it does show a couple new tidbits about the car, such as the new center dial touchscreen, ambient lighting and the nifty tinted pop-up display on top of the dashboard that reminds us of the head-up display on the new Mazda3.
Mini, never one to pass on a marketing opportunity, has pounced on the plight of embattled New York City mayoral candidate Anthony Weiner, who seems to have an issue with sending pictures of his genitals to young women. Observers will notice that this is the second time the unfortunately named Mr. Weiner has been in the spotlight for his picture messages.
Here it is, all but undisguised. We've been clocking the 2014 Mini Cooper for months now, but engineers' well-placed camouflage has meant that our views have been very limited. Today, though, the disguises have been cast aside and the new Mini has been revealed in both standard and Cooper S form during a photo shoot, and there are some real surprises afoot.