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Report
GM's next-gen pickup plans force dealers into one of two camps

Most General Motors dealers make their living off selling pickup trucks. (That's why when it came time to trim the brands and reorganize under bankruptcy, GMC survived and Pontiac didn't – because Buick dealers needed to have a truck to sell, not a Jeff Sabatini

Breaking
Ford asks Chevrolet, then NBC, to pull Silverado Super Bowl ad

Chevrolet is having some pointed fun with its apocalyptic Super Bowl ad featuring the Silverado called "2012," only the fun is pointed directly at Ford, which finds it a little too sharp to be all that much fun. So on the eve of the

Video
Chevy Silverado takes shot at Ford in apocalyptic Super Bowl ad

Chevrolet continues its onslaught of Super Bowl ads released before this Sunday's big game, clearly hoping that volume plays in its favor when the points are tallied by marketing analysts on Monday.

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Utah Chevy dealer calls on new pickups to help remodel showroom

Pickup trucks and demolition are like the Reese's Cups in a Manly Man's diet: two great tastes that taste great together. John Watson Chevrolet in Utah whipped up its own treat when it needed to accelerate the deconstruction of its old building, grabbing four Silverado pickups of various specification to do the destructive honors.

Official
2012 Chevrolet Silverado gets slight redesign, WiFi and White Diamond Edition

General Motors has quietly rolled out a mild refresh for the 2012 Chevrolet Silverado. Buyers who lay down the cash for the new pickup will enjoy a slightly reworked nose complete with a chrome mesh grille with a chrome surround on LS and LT trims, and two-wheel drive trucks will feature an aerodynamic front bumper without tow hooks. LTZ trim level pickups will boast a body-color

Report: GM to invest "hundreds of millions" into pickups with fuel-saving tech

2009 Chevrolet Silverado – Click above for high-res image gallery