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Ford drops 'SFE' label from fuel-efficient trucks

2009 Ford F-150 SFE - Click above for high-res image gallery

Ford drops 'SFE' label from fuel-efficient trucks

2009 Ford F-150 SFE - Click above for high-res image gallery

As gas prices fluctuate, so do pickup and SUV sales

The American buying public may have a very short attention span. Could it be that memories of the record high gas prices of a few months back have already faded away into oblivion? The answer is a definite maybe, as full-size pickups and SUV sales have rebounded a bit from their historic lows, but are still nowhere near where they were a year or two ago. What's more, automakers seem to believe that fuel prices are set to stay high and the current lowered prices are an illusion. So, don't expect

2009 Ford F-150 keeps max towing crown, adds fuel-efficient SFE model

Click above for high-res gallery of the 2009 Ford F-150 SFE