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Following the recent launch of WhizzGo and StreetCar in London, England, US-based ZipCar launched their service in the British Capital. The company got £13 million in new funding and is starting their British service with six types of cars to choose from, ranging from Mini Coopers to BMWs and Honda Civic hybrids. The London service starts in Zones 1 and 2 and the Kensington & Chelsea areas and plans to expand to the rest of the city by the end of next year.