An automobile's interior is just as important as its exterior when the time comes to close the sale. Keenly aware of this, Volkswagen has redone the Brazilian-market Fox and put a special emphasis on evolving the interior from low-rent to high-end. And a clever ad by agency AlmapBBDO puts it front and center.
- Dan Roth
- Nov 29, 2009
The string of interesting and offbeat Volkswagens from the firm's Brazilian division is enough to fill a coffee-table book. The SP2, for example, is one of the prettiest variations ever laid atop Type III mechanicals, one that many die-hard Volks-fans in the United States have never heard of. The rest of the world probably knows better what VW do Brasil has wrought; forty-something years of cars we'd dearly love to roll here in The States, but which never came north. Eventually, a Brazilian VeeD
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